The #ConnectRwanda challenge is focused on promoting and accelerating digital adoption in Rwanda, through an increase in smartphone penetration and internet usage.
The #ConnectRwanda challenge is a campaign through which any individual and/or organization makes a voluntary pledge to put a smartphone in the hands of the unconnected in Rwanda. This is predominantly an online activity where various people are thrown the challenge to donate towards the cause and nominate others to do the same.
MTN Rwanda kicked off this challenge as part of a campaign focused on promoting and accelerating digital adoption in Rwanda. The first part of the campaign is a Smartphone Pledge, which aims at involving the general public to help connect the unconnected by donating smartphones.